Last week I was interviewed by a reporter from an online lifestyle blog who was writing a story on building a dream team for home buyers. She referred to her own “miserable” recent experience of…
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Streeteasy
Can you fight City Hall? Can you wrestle with an acknowledged power that has overtaken consumers? How significant are individual voices of censure?
Last week I cancelled my PRO account at StreetEasy and posted on social media my hope that all self-respecting agents with integrity do the same. I wrote, “We should not support misleading advertising which only confuses consumers.” The post attracted 60 likes, 15 comments and 1 share. Not a storm of response but a sentiment supported publically by the heads of Compass, Corcoran, CitiHabitats and Town Residential who each announced to their agents that they would not reimburse participants in StreetEasy’s newest Premier Agent advertising program which was introduced to New Yorkers on March 1st.
While the law is exacting and black and white, ethical dilemmas operate in the grey areas between right and wrong when there is a conflict of interest or a dilemma between values. As licensees of the state, we operate within the law; however, compliance is not the same as behaving ethically or doing the right thing. In fact there are numerous instances when the law is silent or permits what some might consider questionable.